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»voice-activated ads

NPR Builds On Voice-Activated Ads With In-App Content Promos

National Public Radio (NPR) faces a common audio app-publisher predicament – capturing the time and attention of ultra-mobile listeners. About 78% of ads and content promos are served while an app is running in the background and the screen is dark, which makes it challenging for advertisers to know if their ads were seen, said... Continue reading »
by Kelly Liyakasa // October 3rd, 2014 //
»
Nuance Q&A: Introducing Mobile Ads That Talk Back

Imagine having a conversation with a mobile ad that goes something like this: “I like the Celtics.” The ad: “Did you know the Celtics are playing in this city at 8:00 pm  tonight? Go Celtics.” Voice recognition software maker Nuance Communications claims brands will be able to engage customers in such two-way conversations through its... Continue reading »
by Judith Aquino // April 1st, 2013 //
»
 

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