• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»voice-activated ads

NPR Builds On Voice-Activated Ads With In-App Content Promos

National Public Radio (NPR) faces a common audio app-publisher predicament – capturing the time and attention of ultra-mobile listeners. About 78% of ads and content promos are served while an app is running in the background and the screen is dark, which makes it challenging for advertisers to know if their ads were seen, said... Continue reading »
by Kelly Liyakasa // October 3rd, 2014 //
»
Nuance Q&A: Introducing Mobile Ads That Talk Back

Imagine having a conversation with a mobile ad that goes something like this: “I like the Celtics.” The ad: “Did you know the Celtics are playing in this city at 8:00 pm  tonight? Go Celtics.” Voice recognition software maker Nuance Communications claims brands will be able to engage customers in such two-way conversations through its... Continue reading »
by Judith Aquino // April 1st, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey
  • Introduction To TV Advertising: MVPDs, Local And Addressable TV
  • AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year
  • As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach
  • How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved