The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners
The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.
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Vlad Stesin
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With Data Fragmentation On The Rise, Clean Room Optable Secures $20M Series A
On Tuesday, data collaboration and clean room platform Optable announced $20 million in Series A funding, with participation from Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures and asterX.
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OPINION: The Sell SiderSeller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem
The erosion of third-party cookies and the fragmentation of identity have compelled publishers to rebuild their first-party data strategies. And the IAB Tech Lab’s Self-Defined Audiences (SDA) might be one of the most significant standards building toward a set of post-cookie digital advertising solutions that aggregate and normalize audience data points across publishers’ domains, writes Vlad Stesin, Co-Founder and Chief Strategy Officer of Optable.
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AdGear Founders Raise $3.6 Million For New Data Privacy Venture
The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data […]