USA Today

Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.

Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.

Gannett experienced its fourth consecutive quarter of growth in Q1 2024. It pointed to recent partnerships with non-news publishers as instrumental to growing its audience and ad revenue.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization controls to the platform. But tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns have been rushed onstage – and they’re not ready for […]

On Tuesday, Surfside, a cannabis-focused data and marketing platform with its own CDP and DSP, rolled out its commerce media platform nationwide.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere until next week, but is practically guaranteed to be a major hit, considering the deluge of prerelease energy and coverage. The marketing success (and excess) of “Barbie” is also a reminder of how studios in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs to establish direct connections with media companies. The marketers are interested in media, after all, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s radar with 1% of US TV viewership – just in time for Tubi’s first-ever advertiser conference ahead of upfront season on Thursday, where it showcased glitzy new data partnerships. And […]

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a return to normal, said its founder Randy Petersen. After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]