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»Unified

With Google’s Latest Policy Change, Publishers Feel Control Slipping Away

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »
by Sarah Sluis // February 7th, 2020 //
»
How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content

VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required... Continue reading »
by Kelly Liyakasa // April 6th, 2016 //
»
Social Data And Analytics Shop Unified Raises $40 Million

Social marketing platform Unified, an early Facebook and Instagram ads partner, has raised $30 million in Series B financing and an additional $10 million credit facility, the company said Thursday. IHeartMedia led the Series B round with support from existing investors, including Advance Publications, Upfront Ventures and Foundry Group. Silicon Valley Bank, provided the credit... Continue reading »
by Kelly Liyakasa // September 10th, 2015 //
»
Hootsuite: ‘We’re Seeing This Massive Shift Toward Imagery And Video’

For Hootsuite, it used to be all about text links on Twitter. Not so, anymore. The early Twitter client on Tuesday revealed native support for Instagram. So now, users can promote content on Instagram as well as across previously supported platforms like Facebook, Twitter, LinkedIn and Google pages. It also introduced recently link-to-buy functionality within... Continue reading »
by Kelly Liyakasa // August 5th, 2015 //
»
Facebook, Twitter Ads Partner Unified Acquires Awe.sm

Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified is a Facebook Preferred Marketing Developer and Twitter Ads API Partner. The core of its product is a “Social Operating Platform,” a cloud-based tool that combines social marketing capabilities ranging... Continue reading »
by Kelly Liyakasa // May 1st, 2014 //
»
LinkedIn Launches Ads API, Certified Content Partners Program

LinkedIn has been ramping up its marketing offerings over the last year in the form of self-serve Sponsored Updates and brand Showcase Pages. The professional social platform moved forward Thursday with the roll-out of a Sponsored Updates API the company has alluded to in recent months. It has also formalized two new Certified Marketing Partner programs.... Continue reading »
by Kelly Liyakasa // April 24th, 2014 //
»
 

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