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»tvdatanow

Here's How to Improve Connected TV Ad Measurement

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by John Hamilton, CEO and co-founder, TVDataNow. The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal... Continue reading »
by AdExchanger Guest Columnist // July 1st, 2021 //
»
Roku Is CTV Advertising’s Big Bet for 2021

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Hamilton, CEO and founder of TVDataNow. As 2020 drew to a close, Roku was one of the few companies that emerged stronger than it entered.  Reporting on its Q3 earnings, Roku announced total... Continue reading »
by AdExchanger Guest Columnist // April 1st, 2021 //
»
Waterfall CTV Buying Is The Best Choice For Most Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Hamilton, CEO and founder of TVDataNow. CTV provides large audiences typically offered by linear TV advertising with more opportunities for targeting and insights from campaign results. The format currently attracts 190 million US... Continue reading »
by AdExchanger // December 10th, 2020 //
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