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»tvdatanow

Waterfall CTV Buying Is The Best Choice For Most Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Hamilton, CEO and founder of TVDataNow. CTV provides large audiences typically offered by linear TV advertising with more opportunities for targeting and insights from campaign results. The format currently attracts 190 million US... Continue reading »
by AdExchanger // December 10th, 2020 //
»
 

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