CPG giant Kimberly-Clark embraced programmatic buying in 2011, setting up a “trading desk” that combines in-house oversight with execution through its demand-side platform (DSP), Turn, and its media agency of record, WPP Group’s Mindshare. Mark Kaline, Kimberly-Clark’s global media, licensing and consumer services director, detailed the company’s specific approach and its learnings in a presentation this […]
Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company’s Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing […]
Turn CEO Bill Demas discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1] and Omar Tawakol, CEO of BlueKai. On Wednesday we’ll post an interview on this subject with Scott Howe, CEO of Acxiom. In terms of cross-device […]
A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] […]
As we first reported in November, digital marketing software firm Turn has reeled in a new Series E investment. The $80 million raise was distributed among eight venture capital firms and brings Turn’s total funding to about $138 million to date. (For comparison, direct competitor MediaMath has raised a mere $24.4 million, according to CrunchBase). […]
Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her operating system or device profile, which ads are being served up, which videos are being played, etc. This has created […]
Turn Inc. is seeking new funding at a valuation up to $700 million, ahead of a probable IPO in 2014. Sources say the demand-side (DSP) and data management platform (DMP) company has been calling on investors in recent months seeking a new strategic round. These investors have gotten a peek under the hood at Turn’s […]
Facebook’s barricade against Google held up a long time, but the wall had to fall: Google wanted the audience, marketers wanted the interoperability and Facebook wanted the demand. As we reported Friday, after giving Google the cold shoulder for more than a year, Facebook has decided to let DoubleClick Bid Manager bring its buying clout […]
Video supply-side platform LiveRail is introducing Deal ID support for all its publisher clients to bring real-time bidding and direct-ad sales methods closer together. Read the release. While general market SSPs like the Rubicon Project and PubMatic have used Deal IDs for publishers in its private marketplaces for some time, video-brand media companies have been […]
After a year existing as a retargeting API feature within ad-exchange operator AppNexus’ system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google’s DoubleClick […]
Turn has snatched up Wolfgang Maasberg, the former chief executive at email and marketing automation firm Lyris, to lead its global sales operation. Prior to his job at Lyris, which he quit in March, Maasberg held North American sales leadership roles at Omniture and later Adobe. The hire speaks to two priorities at the demand-side […]
For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What’s less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, Senior Vice President of Product Management at Turn. The industry has settled on a hot new buzz phrase: programmatic direct. This certainly describes what the industry is […]
Demand-side platform Turn has hired Fernando Tassinari, former CEO of marketing agency MRM Worldwide Brazil, to lead its Sao Paolo office with the goal of expanding Turn’s presence in the country and throughout South America. “We’ve been working down there with US account managers and sales people for more than a year,” Tassinari said in an […]
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This […]
Recent reports from research firms IDC and Gartner suggesting that PC shipments are on a downward spiral confirmed what marketing software vendors already know: we are living in a post-PC world in which consumers move between various channels. According to IDC, worldwide PC shipments totaled 76.3 million units in the first quarter of 2013, down […]
Online ad fraud bubbled up in a big way last month, after London-based Spider.io published details of a botnet responsible for generating billions of illegitimate impressions per month. The sites that are selling allegedly non-viewable impressions from the Chameleon botnet are not widely recognized brands. Reports have identified Alphabird and DigiMogul as among the site […]
Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, “Data, Data Everywhere And Not A Terabyte To Think.” This year’s theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but […]
Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap, […]
Facebook today removes the “beta” label from its fledgling real-time-bidding ad exchange (official blog post), and has given its 15 platform partners permission to crow about their early results. And crow they have… Here are two big takeaways from the wave of FBX data coming out this morning: (1) Facebook Exchange dramatically increases the amount […]
Ad platforms are coming to Cannes in force this year, and AdExchanger will be there to observe how the ad tech ecosystem plays in the Cote d’Azur. Tremor Video, Mojiva, Turn, Velti, AppNexus, Simulmedia, and Vibrant Media are among those planning a presence at the Cannes Lions advertising festival (officially the “international festival of creativity”), […]
Bill Demas is CEO of Turn, a data and media management platform. In the first of a series of articles with industry executives, AdExchanger.com sat down with Demas to discuss his company, his views on the space and the state of Turn today. AdExchanger.com: What are Turn’s priorities for addressing each of the digital channels? […]
Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]
Turn announced feature upgrades to its demand-side platform as well as an agency holding company client win in Omnicom Media Group in a release today. Regarding the upgrades, the company said, “Capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation and a new audience extension technology.” Read the release. AdExchanger.com […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Demas, CEO of Turn Inc., a demand-side platform and ad network provider. As the first decade of the new millennium comes to a close, the online […]
Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of these companies? JC: Overall, we have been bullish on the digital advertising space for several years and continue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing “dramatic” initial results in its real-time bidding integrations with PubMatic and AdMeld. The company says that it’s seeing conversion rates more than double the rates seen with non-Real-Time Bidding […]
Turn announced today that Bill Demas has been promoted to CEO of Turn, Inc., an online advertising platform and network company. Jim Barnett, who stepped down from the CEO role, will remain as Chairman. According to the company, this secession plan has been in the works for a while and Demas has been “deeply involved” […]
Philip Smolin, General Manager, Platform Solutions at Turn discusses yesterday’s announcement regarding their new, white-label buying platform solutions. AdExchanger.com: How do you differentiate with other solutions in the marketplace such as MediaMath and Invite Media? PS: Turn is best-in-class for custom audience targeting, optimization and analytics. A number of vendors are providing basic exchange management […]
Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition, […]
