Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Club Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop and […]
Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need to evolve has finally hit Triad, a company WPP acquired in 2016 that sells paid media on ecommerce sites. On Tuesday, Triad rebranded from Triad Retail Media and launched a consultancy to help brands increase […]
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year underscores how brick-and-mortars are trying to exert control over their data in the same manner as an ecommerce company. Yet the goal of a true brick-and-mortar walled garden is fraught with challenges. For decades, retailers sold anonymized […]
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients. Xaxis, GroupM’s trading desk that pioneered the model of selling media to clients at a mark-up on a guaranteed CPM, will now buy for clients on guaranteed metrics that impact business performance, such as viewability and […]
Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s former CEO, is leaving the company to pursue other opportunities. Triad manages ad sales on major retailers’ ecom sites including Walmart, Sam’s Club, eBay, Stubhub, Staples, Toys R Us, and most recently, Barnes & Noble. But […]
Xaxis, the WPP Group-owned programmatic media platform, snapped up the ecommerce ad tech business Triad Retail Media on Thursday. Triad handles media sales for major ecommerce sites, including those operated by Walmart, Sam’s Club, eBay, StubHub, Staples and Toys R Us. Triad’s gross revenue was more than $500 million in 2015, up from approximately $170 […]
