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»Tremor Video DSP

Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M

Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison... Continue reading »
by Allison Schiff // February 4th, 2019 //
»
How Tremor Video DSP Broke Its Profitability Dry Spell

Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired the... Continue reading »
by Rae Paoletta // November 16th, 2018 //
»
Digital Can Amplify TV Ads And Stretch Spend Further

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Wiener, CEO at Tremor Video DSP.  During commercial breaks, half of viewers reach for a device, posing a challenge for TV advertisers. Brand recall falls by nearly half, from 47% to 25% [PDF],... Continue reading »
by AdExchanger // March 26th, 2018 //
»
Why Advertisers Are Dragging Their Feet On Connected TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Wiener, CEO at Tremor Video DSP.  Mary Meeker, have we got a new gap for you. Audiences are moving away from traditional television in droves. They are breaking up with their cable companies... Continue reading »
by AdExchanger // November 6th, 2017 //
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