Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up
Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.
Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.
Topsort raised $20 million, with plans to seize the 2024 opportunity for post-cookie ad tech.
Shopify seller turned ad tech CEO and entrepreneur Regina Ye founded her startup, Topsort, last year to help retailers launch auction-based ads on their sites through an API. Performance advertising shouldn’t be so hard for smaller brands, Ye says, on this week’s episode.