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»Topps

In A Marketing Cloud Space Full Of Goliaths, Apsalar Wants To Be Its Mobile David

With mobile marketing automation sizzling and VC cash flowing, Apsalar is looking to capitalize. On Wednesday, the mobile attribution platform added an audience distribution layer to its stack, effectively enabling its clients to combine the data with the doing. “We’re finding that CMOs want to have everything in one place, not a bunch of point solutions,”... Continue reading »

by Allison Schiff // November 30th, 2016 //
»
App Marketers Are Adopting More Data-Driven Tactics, But Challenges Remain

Brands are starting to get more comfortable with performance-based app marketing – but they’re still transitioning. “Even just a year and a half ago when you talked to brand people, things like yield or breaking out ROI numbers by ad partner were like foreign concepts,” said Deniz Gezgin, director of digital marketing at Topps, which has... Continue reading »

by Allison Schiff // September 26th, 2016 //
»
 

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