Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […]
Publisher frustrations with the algorithm-driven internet are boiling over – and the rise of generative AI-powered search, which rarely links to the stories it scrapes, will cause irreparable damage.
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened investigations into Google and Facebook’s ad-serving partnership that allegedly diverted funds from header bidding Friday. “Via the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority: […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Programmatic often feels like a Churchillian riddle, wrapped in a data mystery, inside a $100 billion enigma. Perhaps this is why log data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Taking programmatic in-house can make sense for any big-budget marketer that wants to innovate and take control of its programmatic future. However, while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. In light of the ANA’s Media Transparency Initiative Report, marketing leaders are considering how to cut through all the industry-level information and understand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Growth in ad blocking has been the topic du jour in the advertising trade press and it is rightly fueling fears across marketers and publishers alike. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Triscari, CEO of Labmatik. Last year we saw material interest around top-of-waterfall solutions. This story continued simmering in 2016 with a thoughtful post by Jed Nahum comparing the two primary approaches, programmatic direct and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Over the past few weeks I attended a number of programmatic industry events where attendees heard about newer topics, including ad blocking and header bidding, as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. It is a response to “Advertisers May Unknowingly Add To The Industry’s Fraud Problem,” posted on AdExchanger on April 23. The interplay of demand, supply and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Labmatik. The chief marketing officer (CMO) is thriving. Pronounced dead by Forbes back in 2012, CMO tenure has doubled over the last 10 years from a revolving […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When an advertiser’s CEO, CFO and CMO meet to discuss their programmatic marketing strategy and budget, they increasingly talk about whether to take an in-house approach. […]
