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»the great mobile ad compression

The Great Mobile Ad Compression

At first, the joke was when mobile will finally "arrive." And now the joke may be "I wish mobile had stayed away," as publishers report increased traffic for mobile (hooray!) but decreased ad revenues (ouch!) in comparison to its PC-based facsimile. Of course, there's no turning back, as report after report signals the consumer's move... Continue reading »

by John Ebbert // May 1st, 2013 //
»
 

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