Super Bowl ads

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its Portable People Meter Wearables.

Häagen-Dazs launched its new “Slow” campaign earlier this year, hoping to strike a chord with a diverse array of consumers across platforms.

This past weekend’s Super Bowl was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand Temu.

To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials on Sunday were three times more likely to look up those advertisers online compared to everyday primetime TV, according to search data released Monday morning by EDO.  Guess that’s something, considering it costs around $7 […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Advertisers always pay millions to promote themselves during the Super Bowl – but this year’s big game is particularly competitive. Roughly 40% of brands buying airtime during the Super Bowl this year are first-timers, and some advertisers had to […]