• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Sunil Gupta

  • Publishers

    Magnite Tackles Fully Automated Prebid Wrapper Optimization

    BY Anthony Vargas// August 1st, 2024

    Ranker saw a 5% increase in demand from a new fully automated Prebid wrapper optimization feature in Magnite’s Demand Manager.

    Tagged in:
    • Alex Mason
    • alternative ID
    • Flipp
    • header bidding
    • Magnite
    • Magnite Demand Manager
    • PMPs
    • prebid
    • Prebid optimization
    • Prebid wrapper
    • pub tech
    • Ranker
    • SSP
    • Sunil Gupta

Popular

  1. CTV Roundup

    Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)

  2. Scott Young, Co-Founder & Chief Product Officer, Transmit
    OPINION: Data-Driven Thinking

    SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them

  3. PODCAST: The Big Story

    What Ad Lawyers Are Saying About AI

  4. Digital Out-Of-Home

    Clear Channel Brings Mid-Flight Measurement To Its OOH Network

  5. Amy Marentic, CMO, Genesis Motor America
    PODCAST: AdExchanger Talks

    Shifting Gears, With The CMO Of Genesis Motor America


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved