Spotify

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.

Greg Glenday weighs in on why Acast is resisting the allure of video, the trade-offs of accepting political ad bucks and positioning influencer marketing as audio’s entry point into the omnichannel mix.

Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.

Publishers must coalesce to gain a credible bargaining position and stop the bleeding caused by AI search. From there, we must put the processes in place to actually operate a licensing mechanism.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.

How Amazon uses the threat of knockoffs to win brand business; YouTube introduces new creator video metrics; and Substack is the latest platform to pivot to video.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.

Not every retailer has a solid handle on emerging AI tech. While some thrived, others stumbled – sometimes spectacularly. Here are some lessons to learn from Q4 campaigns.

Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.

Publicis looks to capitalize on potential fallout from the Omnicom/IPG merger; Google Cloud is seeing an influx of ad sales talent; and Spotify advises investors to be patient with its growing programmatic ads biz.

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and private marketplace deals that combine multiple types of inventory.

Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign planning.

Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.

Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.

Two of the EU’s biggest Big Tech antagonists are set to resign; a GAM breakup could usher in post-ad-server programmatic; and how Google kept Prebid separate from the IAB Tech Lab.

In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.

Pandora can match the email addresses of its logged-in users to UID2 tokens, which can then be passed through AdsWizz, The Trade Desk and other ad platforms that integrate with UID2.

In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.

In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.

Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.

On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.

The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […]