Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.
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Is Agentic Commerce An Oasis Or Mirage?
For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.
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Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
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The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.
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In The AI Of The Beholder; Expanding The Sphere Of Influence
Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across […]