SmartWool, a company that sells hiking and outdoor clothing made from merino wool, knows its customers and fans like the outdoors and being on the go. It made sense, then, for the brand to focus on mobile social outreach — and it has seen promising results. “We felt mobile was critical,” said Molly Cuffe, senior […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, General Manager of EMEA, Adaptly. The social ecosystem is waging change on traditional powerbases within the industry. Not only has power shifted back to the publisher (the […]
With its deal to buy Vitrue, database giant Oracle wants to be the first to help corporate clients integrate social across human touch points – both within and beyond the organization, as well as up and down the purchase funnel. “By combining Oracle’s assets with social marketing, social calling, social service, and social monitoring, we […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]
Jay Samit is CEO of SVnetwork, a social ad network. AdExchanger.com: How does your previous experience inform the vision and strategy for SVnetwork? Coming from a company that spent over a billion dollars each year on advertising, I was searching for a better way for brands to connect with their consumers. We needed a platform […]
