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»Snapchat Audience Network

Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020.
Snap Did Great In 2020 – But IOS 14 And Other External Factors Are Messing With Its Momentum This Year

Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY,... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network

Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and what... Continue reading »
by Allison Schiff // April 15th, 2019 //
»
 

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