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»small publishers

Heads Up, Publishers: Google Is Overhauling Its Channel Partner Program On Sept. 30

Google’s AdX is a primary demand source for many small- and mid-size publishers. But the way they access that demand is about to change as Google gears up to revamp the partner program that smaller ad sellers use to access AdX. Pubs need a direct integration with Google in order to tap into AdX. Because... Continue reading »
by Allison Schiff // June 21st, 2021 //
»
The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising... Continue reading »
by Monica Bhalla // March 25th, 2020 //
»
 

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