Direct-to-consumer sales at Skullcandy are up more than 100% year over year. That doesn’t mean the audio, headphone and earbud company isn’t feeling the effect of the coronavirus situation like most everyone else. “Of course we are, “ said CMO Jessica Klodnicki. But the uptick validates Skullcandy’s long-term strategy to diversify its sales channels. It […]
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the approach being taken by Skullcandy, the maker of headphones and audio devices, as it looks to grow from its action sports roots to a broader audience, according to CMO Jessica Klodnicki, who was hired in […]
Skullcandy knows that getting consumers to buy multiple designer headphones and earbuds can be a tough sell. After issuing an initial public stock offering at $20 a share in 2011, the Park City, Utah-based company’s stock fell as low as $4.80 last May and hovered at $9.54 on Friday. The company has vowed to turn […]
