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»shopper media

Albertsons Performance Media Seeks To Capture More CPG Spend As Lines Blur Between Brand And Shopper Marketing

Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales. When the grocery chain, whose numerous brands include Safeway, launched Albertsons Performance Media last week, it joined retailers like Target, Kroger and Walmart, which have each invested in building an audience activation... Continue reading »

by Kelly Liyakasa // January 29th, 2018 //
»
Bazaarvoice Media GM Barkow On E-Commerce Media Today

Ad networks are alive and well when it comes to certain discrete, vertical markets. Jim Barkow can attest. He was CEO of shopper media/e-commerce ad network Longboard Media, up until early November when he -- along with his company -- were acquired by Bazaarvoice. (See the release.) Barkow, who will stay on as Bazaarvoice's GM... Continue reading »

by John Ebbert // November 27th, 2012 //
»
 

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