There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks […]
Kinesso, the data and technology unit IPG launched in October, announced the formation of a Digital Responsibility Practice on Monday. The group will be led by Sheila Colclasure, a 20-year Acxiom vet who was most recently SVP of global public policy at LiveRamp. In her new role, Colclasure will help Kinesso technologists, data scientists and […]
With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly constituted LiveRamp is ready to start bankrolling its road map in a serious way. “We didn’t have the technology muscle before and we weren’t investing in R&D,” said Scott Howe, who went from CEO and […]
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to target […]
Kelly Liyakasa contributed The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think again. “This kind of legislation impacts every company in the world,” said Acxiom CEO Scott Howe. “Very few companies aren’t collecting or utilizing information to improve their decision making.” But how the […]
