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»SHE Media

Lockr announced a handful of free APIs that publishers can use to gather first-party data, authenticate real emails and weed out machine-generated emails.
Lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones

Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party data before the clock runs out on third-party cookies. But, depending on the site, roughly 5% of the emails publishers collect from their readers – fine, call it zero-party data, if you must – are generated by… Continue reading »
by Allison Schiff // June 14th, 2022 //
»
SHE Media Steps Up Deals Powered By Niche Data

SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they’re contextually targeting articles about colds and flus, seasonal allergies or diabetes. But the infrastructure to set up these deals has traditionally been lacking. “That data is passed through… Continue reading »
by Sarah Sluis // January 13th, 2021 //
»
SHE Media Found A New Source Of Revenue: Organic Social Embeds

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with… Continue reading »
by Allison Schiff // February 20th, 2020 //
»
 

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