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»seth solomons

Three Challenges Agencies Face While Orchestrating Creative Messaging

Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But they’re still trying to pin down how to send the right message. “You want the media to recognize where they were, but you also want to recognize where they were in the conversation,” said Zimm... Continue reading »
by Alison Weissbrot // August 22nd, 2017 //
»
Podcast: 58-Year-Old Wunderman Tackles Machine Learning

Welcome to episode No. 13 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Seth Solomons, Wunderman's CEO for North America, sees huge growth coming for machine learning. "If the agencies don't see it and embrace it then it's going to be a pretty disruptive force,"he says in the latest episode of AdExchanger Talks.... Continue reading »
by Zach Rodgers // February 8th, 2017 //
»

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