• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic AI Las Vegas
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • NEW! Programmatic AI 2026
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic AI Las Vegas
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Subscribe Free

  • Sign Up

About Us

  • Advertise
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Sergei Efimov

  • Mobile

    Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting

    BY Allison Schiff// April 29th, 2024

    The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.

    Tagged in:
    • Anish Aravindakshan
    • Apple ATT
    • Apple IDFA
    • ATOM 3.0
    • cohort-based targeting
    • fingerprinting
    • FunCorp
    • Gaylord Zach
    • iFunny
    • privacy-enhancing technologies
    • probabilistic targeting
    • Sergei Efimov
    • signal loss
    • Verve Group

Popular

  1. CTV

    Interactive CTV Ads Were Mostly Talk – Until Now

  2. lessandro De Zanche, Media Monetization Strategy Consultant, not just ADZ
    OPINION: Data-Driven Thinking

    Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem

  3. agentic AI

    AI Agents Are Taking Over NBCU’s Linear TV Buys

  4. CTV

    Amazon Ads Shares Interactive Video Best Practices At CES 2026

  5. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Convergent TV World

March 5-6, 2026
The Times Center
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2026 Access Intelligence, LLC - All Rights Reserved