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»Safari ITP

Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.... Continue reading »
by Allison Schiff // March 26th, 2020 //
»
Safari Enables Full-On Third-Party Cookie Blocking By Default (Aka, No More Workarounds Ever)

Are you sitting down? Because there’s some news that actually isn’t related to the coronavirus. After years of moving in this direction, Apple said Tuesday that all third-party cookies for cross-site tracking will be blocked by default in Safari 13.1 for iOS and macOS. You’d be forgiven for scratching your head and saying, “Wait a... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
How Safari’s ITP 2.3 Update Is Cracking Down On Link Decoration ‘Abuses’

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try and outfox ITP. The change was already in the code base, but hadn’t yet been publicized. LocalStorage is a form of web storage that... Continue reading »
by Allison Schiff // September 24th, 2019 //
»
Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exceptions

Apple shed light on its policy on cross-site tracking prevention last week and, if you read between the lines (and use a magnifying glass), it’s leaving the door slightly cracked on a potential workaround for certain tracking-related use cases. The document, posted on Wednesday, is designed to make plain, if it wasn’t already, Apple’s intentions... Continue reading »
by Allison Schiff // August 19th, 2019 //
»
Apple’s Attribution Fix For Safari Explained

When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking... Continue reading »
by Allison Schiff // May 24th, 2019 //
»
The Five Looming Questions About Google Chrome’s New Privacy Rules

Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising means even small changes will unleash a cat-and-mouse game with ad tech companies, who may choose to sidestep the new restrictions. There’s also the concern that consumers... Continue reading »
by Sarah Sluis // May 10th, 2019 //
»

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