In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US.
AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.
Will programmatic buying inevitably lead to a repeat on CTV of what happened with digital media publishers? We asked Roku, Tubi and NCBU that question on stage at our Programmatic IO event in Las Vegas.
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.
Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue over $1 billion. But its Q2 outlook missed expectations due to tariffs dinging manufacturing revenue.
FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.
Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue).
