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»rising tide interactive

After A Long Courtship, DC And Ad Tech Are Getting Serious

Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million. Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on Tuesday that demonstrates the gradual embrace of digital marketing methods... Continue reading »
by James Hercher // August 19th, 2015 //
»
Political Ad Tech Is Growing Up, And Growing Claws

In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had to let go of a significant chunk of its engineering talent if it was outsold by Coke at the end of a four-year period. This is a practical concern for political tech... Continue reading »
by James Hercher // June 11th, 2015 //
»

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