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»RichRelevance

DMA 2013: Telling Data-Driven Client Stories

The convergence of creativity and technology is shifting the dialog between consumers, agencies and brands. An on-stage discussion at the DMA 2013 conference in Chicago attempted to chart that shift by answering the question, “Does data drive the big idea or vice versa?” On the panel were Doug Bryan, a principal engineer at RichRelevance; Ben... Continue reading »
by Kelly Liyakasa // October 15th, 2013 //
»
RichRelevance Deepens Ecommerce Data Analytics With Precog Acquisition

Following its spring acquisition of recommendations engine Avail, ecommerce personalization and shopping media company RichRelevance has acquired the assets of data analytics startup Precog, for an undisclosed sum. Founded by former Amazon exec David Selinger in 2006, San Francisco-based RichRelevance currently has close to 200 customers including Walmart, Target and Marks & Spencer. Precog CEO... Continue reading »
by Kelly Liyakasa // August 14th, 2013 //
»

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