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»Reynolds

Meredith To Wrap Content For Reynolds Brands

Reynolds Consumer Products signed a 2-year deal with Meredith, under which the food- and home-focused publisher will develop upper-funnel and lower-funnel content for Reynolds’ brands, including Reynolds Wrap and Hefty. Upper-funnel content will feature tips for entertaining or cooking designed to inspire or drive awareness, said Meredith SVP Marc Rothschild. The publisher’s 2015 acquisition of… Continue reading »

by Sarah Sluis // July 13th, 2016 //
»
 

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