Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting could become a standalone business? ADA: Most recently I was at Yahoo! Real Estate in a business development capacity. Being at Yahoo! was an […]
Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.” In addition the company announced the rebranding of its ad network calling it the ‘Yahoo! Network Plus’ ad network, […]
Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Sanjay Chadda is Partner & Managing Director at Petsky Prunier, which advised FetchBack on its sale to GSI Commerce Inc. Read the release. AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting. How do you respond? SC: Fetchback was approached by […]
Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a “use case” on how FetchBack’s machine-learning technology works. The only use case we can provide now is […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Reports; Acquisitions Imminent? Agency holding company, Omnicom Group, reported Q4 earnings yesterday. Profit fell, but hey, there’s profit ($229.6 million worth). Organic revenue fell – but not as much as analysts expected. Read more from AdWeek. Also, it looks like Omnicom is on […]
