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»red aril

iCrossing CEO Scales And CTO Randazzo Discuss Acquisition Of DMP Red Aril

On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as "a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and... Continue reading »
by AdExchanger // December 9th, 2011 //
»
iCrossing Acquires Red Aril

PRESS RELEASE
by AdExchanger // December 7th, 2011 //
»
Red Aril Is A Pure-Play, Data Management Platform Says CEO Soss

Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What's your background?  Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now.  Prior to... Continue reading »
by AdExchanger // March 14th, 2011 //
»

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