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»Raphael Mirat

Havas Launched A Dashboard That Makes Programmatic Buying More Transparent

Clients want more insight into the complicated process of programmatic buying. So French holding company Havas on Tuesday launched the Client Trading Solution (CTS), a customizable dashboard that allows advertisers to track their programmatic campaigns and fees across different demand-side platforms (DSPs) and exchanges in real time. So far, Spanish telco Telefónica is using the… Continue reading »
by Alison Weissbrot // May 23rd, 2017 //
»
 

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