RAG

Fluency plans to invest its new funding into AI and engineering to bring more automation into the platform.

Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.

Generative AI tech is hurting publisher search traffic, but it’s also helping pubs optimize their ad sales efforts. The head of publisher ad tech solutions for AWS explains how AI is transforming how advertisers value media and the implications for publishers large and small.