Q4

Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

When we last checked in with Google for its quarterly earnings in Q3, it was printing money. And in Q4, it printed some more – because advertisers are coming back. Read the release. Google’s 2020 Q4 revenues hit $56.9 billion led by YouTube and its search business. That figure is up 23% YoY from $46.1 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzzing  After racking up more than $50 million in losses last year, BuzzFeed is working its way toward profitability. The digital media company laid off 250 staffers and is benefiting from new revenue streams. Sponsored content, once BuzzFeed’s crown jewel, now makes up just […]

Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday. Q4 marked the highest incremental growth Accuen saw all year. In the two preceding years, Accuen’s contribution to Omnicom’s overall revenue fluctuated between $20 million and […]

Q4 ecommerce sales were marked by a strong increase in transaction volume and a spike in mobile conversions, a smattering of retail reports shows. Among specific retailers, Amazon was the runaway winner (no surprise there) and brick-and-mortar players may emerge as losers, if an early glum report from Macy’s is any indicator. Amazon reported dramatic […]

Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week, after stumbling back from a Q3 earnings call that painted a somewhat stormy picture of its holiday ecommerce expectations (“deceleration” was the word used), eBay made a move to acquire […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of […]