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»Q3 2016

Pandora Pitches New Products To Investors That Aim To Increase Inventory

In lieu of a quarterly earnings call, Pandora invited investors to Terra Gallery in San Francisco on Tuesday for an in-depth discussion of its new product suite, developed to breathe life back into its struggling platform. Pandora, which has long monetized on in-stream audio and display ads, now faces a multiplying set of competitors that has… Continue reading »
by Alison Weissbrot // October 26th, 2016 //
»
Omnicom Preaches Data And Integration As Hearts & Science Grows Up Fast

Less than a year old, Hearts & Science, Omnicom Group’s data-driven, integrated agency, has grabbed major accounts from rival holding companies. With Procter & Gamble and AT&T, the agency gained the two largest media accounts in the world within the first four months of its existence. Now Hearts & Science is starting to expand internationally, with… Continue reading »
by Alison Weissbrot // October 18th, 2016 //
»
 

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