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»Q2 2017

Squeezed by Zero-Based Budgeters, WPP Cuts Growth Outlook

WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on Wednesday as clients, particularly CPGs, squeeze their marketing budgets. WPP pegged 2017 growth at 3% at the beginning of the year and reduced it to 2% in Q1. “The key factors here were the trifecta... Continue reading »
by Alison Weissbrot // August 23rd, 2017 //
»
Snap Misses Revenue Expectations And Struggles To Grow Its User Base

Snap again came in below analysts' expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-year... Continue reading »
by Alison Weissbrot // August 10th, 2017 //
»
Pandora Sees A Bump in Q2 Ad Revenue, But It’s Losing Active Users

Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s down from 78 million active listeners during the same period last year. To bolster its user base, Pandora will refocus its marketing efforts on getting users to sign up for its ad-supported tier and upgrading... Continue reading »
by Alison Weissbrot // August 1st, 2017 //
»
IPG Attributes Negative Q2 And H1 To CPG Spending Cuts

Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year. The holding company saw revenue decrease in both Q2 and H1 at -1.7% to $1.9 billion and -0.6% to $3.6 billion, respectively, the company announced on its earnings call Tuesday. Growth at Mediabrands and McCann Worldgroup... Continue reading »
by Alison Weissbrot // July 25th, 2017 //
»

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