Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmreich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail […]
Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates with customers during the pandemic. Now, the company is trying to create a retail media network with small businesses nationwide, like bodegas and other mom-and-pop shops, through its Small Business Revenue+ program.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to […]
