privacy tech

Two key players in the consent management space are merging: French CMP Didomi is buying Sourcepoint for an undisclosed sum.

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse Redniss.

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

Driver Studios, which has a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.

Here’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them.

Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into the technical details, says Daniel Rosenzweig, a senior associate at Norton Rose Fulbright.

Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.

Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.

If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are creating businesses to help coal mine operators do better.