This year’s Amazon Prime Day event stood out in a couple important ways. One is the blasé results of Prime Day; the other is the guerilla pricing tactics adopted by brands and merchants that sell on Amazon and elsewhere across the web.
Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency […]
What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social platforms were […]
Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads served […]
Even with a header bidding solution, there can still be money left on the table. Spanish mobile optimization company Marfeel is looking to address that issue with the general launch of a supply-side platform Wednesday that sets dynamic floor prices. The product was in beta for the last two months. “Basically, our platform tries to […]
Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people’s minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the […]
Not to be outdone by the brick and mortars, eBay announced today its acquisition of Seattle-based pricing research and data firm Decide.com for an undisclosed sum. Decide.com applies what it calls “patent-pending machine-learning and text-mining algorithms” to an avalanche of price points to connect consumers to highly rated products and services. Users gained access to competitive pricing […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are making three major mistakes: You […]
Having spent five years growing job marketplace Personforce along with a partner, Rohin Dhar and his co-founders are taking aim at the price of things with Priceonomics, a pricing search engine. The idea sounds straightforward enough: crawl through the web and figure out how much used things (e.g. your old iPhone 4) are worth based […]
