predictive marketing

Through a partnership with Qloo, Reddit will be able to better understand correlated interests and target users with more relevant ads.

Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Manning, co-founder and COO of Chalice Custom Algorithms. In the future, the best, most successful brands will be the ones that can predict the future. And there’s no reason […]

Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google […]

Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month, […]

Advertisers are still reluctant to share their hard-earned data in a co-op. And Avi Spivack, senior director of product management at MediaMath-owned co-op Adroit Digital, gets it. “Some advertisers have straight-up security and privacy concerns, while others are afraid that other members of the co-op will get more benefit from their data than they themselves will […]

Quantifind, whose technology is designed to find relevant marketing signals amid the noise of unstructured data, has raised $12 million in a strategic growth round led by Comcast Ventures and Iris Capital. The company had raised about $10.5 million in the last eight months, according to cofounder and CEO Ari Tuchman, although this does not […]