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»predictive marketing

Ali Manning, COO & co-founder, Chalice Custom Algorithms
Realizing The True Potential Of ML Means Getting Outside Of Our Digital Advertising Box

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Manning, co-founder and COO of Chalice Custom Algorithms. In the future, the best, most successful brands will be the ones that can predict the future. And there’s no reason… Continue reading »
by AdExchanger Guest Columnist // October 29th, 2021 //
»
Chalice is a new marketing and data science consultancy.
Introducing Chalice, A Startup For Brands Fed Up With Google And Facebook

Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google… Continue reading »
by Allison Schiff // June 26th, 2020 //
»
Not Giving Up On Its DMP: Adobe Intros Predictive Segments For Audience Manager

Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month,… Continue reading »
by Allison Schiff // May 20th, 2020 //
»
Adroit: ‘Data Co-Ops Try To Answer The Question: What If You Knew More?’

Advertisers are still reluctant to share their hard-earned data in a co-op. And Avi Spivack, senior director of product management at MediaMath-owned co-op Adroit Digital, gets it. “Some advertisers have straight-up security and privacy concerns, while others are afraid that other members of the co-op will get more benefit from their data than they themselves will… Continue reading »
by Allison Schiff // January 28th, 2015 //
»
Predictive Marketing Platform Quantifind Raises $12 Million

Quantifind, whose technology is designed to find relevant marketing signals amid the noise of unstructured data, has raised $12 million in a strategic growth round led by Comcast Ventures and Iris Capital. The company had raised about $10.5 million in the last eight months, according to cofounder and CEO Ari Tuchman, although this does not… Continue reading »
by Kelly Liyakasa // July 22nd, 2014 //
»
 

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