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»predictive marketing

Adroit: ‘Data Co-Ops Try To Answer The Question: What If You Knew More?’

Advertisers are still reluctant to share their hard-earned data in a co-op. And Avi Spivack, senior director of product management at MediaMath-owned co-op Adroit Digital, gets it. “Some advertisers have straight-up security and privacy concerns, while others are afraid that other members of the co-op will get more benefit from their data than they themselves will... Continue reading »
by Allison Schiff // January 28th, 2015 //
»
Predictive Marketing Platform Quantifind Raises $12 Million

Quantifind, whose technology is designed to find relevant marketing signals amid the noise of unstructured data, has raised $12 million in a strategic growth round led by Comcast Ventures and Iris Capital. The company had raised about $10.5 million in the last eight months, according to cofounder and CEO Ari Tuchman, although this does not... Continue reading »
by Kelly Liyakasa // July 22nd, 2014 //
»

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