Possible Miami

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity.

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […]

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]