• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
  • Search
Connect

»pocket.watch

youtube ctv
Why YouTube Creators Are Flocking To CTV

Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched... Continue reading »
by Alison Weissbrot // June 15th, 2020 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant
  • TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition
  • Oracle Adds Machine Learning Capabilities To Its CDP
  • Sellers.json Was A Boon For Transparency. Now It's Time For Buyers.json.
  • B2B Marketers Must Take Personalization Further Than Their B2C Peers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved