Pinterest made sense for The Grommet right from the start. The Grommet is an ecommerce site where inventors and entrepreneurs can launch and sell their products – everything from the innovative (lunchboxes that unzip into placemats) to the strange, but cool (liquid that can be applied to the fingertips of gloves to make them touchscreen-friendly). In […]
When it comes to driving traffic for publishers, Facebook is king. Publishers receive 90% of their traffic from the social network, according to social analytics firm SimpleReach. But what about Pinterest? While the site crossed 100 million monthly active users (MAUs) this year, that’s a fraction of Facebook’s 1.5 billion MAUs, and trails behind Instagram’s […]
Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like marketplace for gently used duds, had seen success with all the usual marketing mix suspects – display, search ads, Facebook, Twitter – but it was on the hunt for a fresh channel to reach […]
Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. The ads API, which Pinterest introduced in beta in April, comes on the heels of a flurry of brand-focused products from the social platform, including an imminent buy button, a content API for businesses to manage […]
In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards. […]
Pinterest revealed Tuesday that marketers this summer will be able to target audiences, buy inventory on a cost-per-engagement (CPE) or cost-per-action (CPA) basis and run video units called Cinematic Pins. “These solutions map to any marketing objective,” said Tim Kendall, Pinterest’s GM of monetization. He described Pinterest’s ad solution set as “comprehensive” – a trait […]
Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of the content on Pinterest, to manage workflow and optimization of organic Pinterest content through their preferred centralized marketing platform. “We want to enable the developers […]
Pinterest would not exist without brands. So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at eMarketer’s State of Mobile breakfast on Wednesday. “Two-thirds of all pins come from brands or business websites,” Smith said. “If you removed all of that, there wouldn’t be a Pinterest.” That said, advertising on Pinterest […]
Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go […]
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference on Thursday. These features will include integrating rich targeting features with a brand’s first-party CRM data and solutions around branding and direct-response advertising. Despite this […]
Pinterest is one of those up-and-comers in the world of social advertising. The image-based social network doesn’t divulge audience numbers, but comScore pegs it at around 60 million monthly active users (MAUs). Of course, that’s not quite the volume of Twitter’s 271 million MAUs or Facebook’s 1.3 billion, but it’s still nothing to sneeze at, especially as […]
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like Google, is inherently intent-based, exposing potential future purchases each time a user “pins” the wrap skirt or maple countertop her heart desires. Today Pinterest is creating more granularity around user interactions with […]
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who led Facebook Exchange and due diligence on ad tech M&A. Shottan, who has also signed on as an adviser to TellApart, joins Pinterest as product manager for advertising. His first […]
Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to […]
Despite some volatility in ad pricing and performance last quarter, Adobe Index’s Q1 2014 Social Media Intelligence Report indicates Facebook remains the leader in driving revenue per visit (RPV). Meanwhile other platforms – namely Twitter, Tumblr and Pinterest – are in some instances noticing quarterly double-digit declines in RPV. In paid social, Facebook saw a […]
Are Twitter and Pinterest on their way out and is there room for other social networks? These were among the topics that advertising and marketing executives tackled on a panel discussion on day two of Ad Age’s Digital Conference. The panelists included Bob Lord, CEO of AOL Platforms; Scott Galloway of L2ThinkTank; Kelly Mooney, CEO […]
Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence Report. However the holiday season delivered “warning signs” for Facebook in the form of tepid growth in the visits and revenue it’s driving to retail sites, relative to some of […]
When Pinterest debuted “Place Pins” in late November to a select group of beta brands, luxury hotel company Four Seasons Hotels and Resorts was among the first businesses on board. The program, which gives consumers a way to geo-pin their interests to make their pins “more actionable in real life,” is a feature Pinterest provides, […]
Last week was a busy one for photocentric platform Pinterest, which unveiled both related pins and a data agreement with Getty Images. The Getty deal looks good for brands and Pinterest’s 70 million users, experts said. On the one hand, it looks like “a quality-control mechanism, which is likely aimed at supporting monetization while maintaining […]
It has been a year of big changes for marketers experimenting with social ad campaigns. New data suggests platform- and purpose-specific campaigns are driving distinct return on investment. Take Facebook, for instance. Because of changes to the News Feed and increased targeting capabilities through the Facebook Exchange, click-through rates were up 275% year-over-year, according to […]
Pinterest is getting closer to formal ad products with the announcement today that it’s experimenting with promoted pins for select businesses. Although Pinterest co-founder and CEO Ben Silbermann noted promoted pins won’t be “flashy banners or pop-up ads,” and that it’s not a paid product, yet, Pinterest looks to be finding more ways to commercialize the […]
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To date, the company has raised more than $22 million in funding from Benchmark Capital and others, and now feeds 7.5 billion product impressions per month to brand and retail clients […]
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently commercial. When Pinterest debuted price alerts in early August, it appeared to be a move on the visual social network’s part to help retailers reactivate purchase intent based on items […]
Today, Pinterest introduced “price-watching,” a way for consumers to receive email notifications when the price drops on an item they pinned. Price alerts mark the “first additional application of rich pin data that we’ve seen and I think there will be others,” said Danny Maloney, cofounder and CEO of Pinterest marketing and analytics firm PinLeague. […]
With the rise of the hashtag à la Instagram, Tumblr, Twitter and, now, Facebook, the question is, how can the classification utility be used to make sense of data from a cross-channel attribution perspective? Take Pinfluencer, one of the early-ins on Pinterest analytics. Newly rebranded as Piqora, the platform has grown beyond its standard Pinterest Marketing […]
