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»phone number

Will Phone Numbers Start To Blow Up As The Next Big Identifier?

Some tech providers are looking to phone numbers as the cookie killer – but privacy and user reticence are potential roadblocks. Digits, however, are a tantalizingly sticky bridge between online and offline, said Guy Weismantel, EVP and CMO of call analytics company Marchex. “It’s extremely hard to prove ROI when someone goes offline and you lose... Continue reading »
by Allison Schiff // February 20th, 2017 //
»
 

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