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»Penny Baldwin

Qualcomm Keeps Its 5G Marketing Push On Track, Despite External Challenges

Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand. While Qualcomm technology powers smart phones with wireless cellular technology, video streaming and mobile GPS, most people outside of the technology world may not even realize it exists. “Qualcomm has been somewhat of a silent, invisible brand in the background,” Baldwin said.... Continue reading »

by Alison Weissbrot // June 11th, 2019 //
»
 

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