Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data.
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data.
Paramount’s subscriber growth is flat following the release of its new bundle offering, which is helping boost the programmer’s streaming revenue.