Optimal Inc.

As consumers increase time spent on social channels, the data on those platforms is becoming increasingly valuable to advertisers. In its 2014 year-end report, Pew Research found that 52% of adults in the US use two or more social media sites, up from 42% in 2013. And though user growth on the leading social platform, […]

Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The serial entrepreneur and one-time research analyst told AdExchanger he has started work on a new venture that is aimed at consumers and is not ad-related. Leathern, whose title was chief […]