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»Optimal Inc.

Social Consolidation Accelerates To Challenge Traditional DSPs

As consumers increase time spent on social channels, the data on those platforms is becoming increasingly valuable to advertisers. In its 2014 year-end report, Pew Research found that 52% of adults in the US use two or more social media sites, up from 42% in 2013. And though user growth on the leading social platform,... Continue reading »

by Liz Rowley // May 18th, 2015 //
»
Rob Leathern Exits Brand Networks 6 Months After It Bought His Startup

Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The serial entrepreneur and one-time research analyst told AdExchanger he has started work on a new venture that is aimed at consumers and is not ad-related. Leathern, whose title was chief... Continue reading »

by Zach Rodgers // March 28th, 2014 //
»
 

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