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»openRTB 3.0

Programmatic Reborn: IAB Tech Lab Completely Overhauls OpenRTB Spec

The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days. The eight-year-old OpenRTB standard governs how demand-side platforms (DSPs) and supply-side platforms (SSPs) communicate with each other to buy… Continue reading »
by Sarah Sluis // July 24th, 2018 //
»
 

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