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OpenAds

  • Technology

    Can Publishers Trust The Trade Desk’s New Wrapper?

    BY Anthony Vargas// October 6th, 2025

    TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

    Tagged in:
    • Aditude
    • Amazon TAM
    • auction wrapper
    • bid caching
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    • criteo
    • featured
    • google
    • Google open bidding
    • ID bridging
    • Justin Wohl
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    • OpenAds
    • OpenPath
    • prebid
    • price flooring
    • PubDesk
    • Salon
    • scott messer
    • Snopes
    • take rates
    • the trade desk
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    • TV Tropes
    • will doherty
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